Abstract: Self-confidence Chinese culture is the spiritual background to realize the great rejuvenation of the Chinese nation and an inevitable requirement to realize the cultural power and enhance the country’s soft power. Integrating cultural self-confidence in Chinese culture into the process of ideological and political education for college students makes up for the shortcomings of traditional ideological and political education, which is conducive to enhancing the pertinence, effectiveness and affinity of ideological and political education in colleges and universities. Both of them have internal consistency in educational objectives, educational content, and educational functions. However, in the process of integration, it is also faced many practical difficulties manifested in the weak subjective consciousness of integration, insufficient resources for the content integrated, and the inadequete environment atmosphere. Therefore, it is necessary to further enhance the effect of integration at the subject level, content level, and environmental levelto cultivate and enhance self-confidence in Chinse culture of contemporary college students.

Key words: cultural self-confidence, college students, ideological and political education