Abstract: The modern female role in tourism activities has experienced the following changes: from the subordination to the initiative, from the weak to taking the lead, from single activity to multiple activities. Women have gradually become the new darling of the tourism industry. Considering the geographical and cultural characteristics, Thailand conformed to the market demand, and set up“Women's Journey Thailand” theme tourism activities for the growing female tourism group, which injected new vitality into the tourism industry in Thailand, and promoted the sustainable development of Thailand tourism. The female tourism market in China has great potential. We should learn from Thailand, give full play to the advantages of tourism resources, and develop female tourism product.

Key words: female tourism, market development, creative, Thailand