Abstract: Yunnan Province, guided by the development of its rich and diverse tourism resources, has become one of the earliest tourism destinations in China, gaining international fame and influence. Its development model and historical experience hold positive reference significance for promoting the high-quality development of tourism in China's new era. This study adopts a multidisciplinary and interdisciplinary systematic integrated working method, combining qualitative research methods such as field surveys, in-depth interviews, and case studies with both diachronic and cross-sectional data analysis to assess the level of Yunnan's tourism industry development, and summarize the development model and lessons learned from Yunnan's tourism sector. The experience of Yunnan's tourism industry reflects the roles of government and market in national tourism development, leveraging their respective strengths. This is conducive to enhancing the value of tourism resources and creating new products and business forms, thus building a new face of high-quality tourism development.

Key words: tourism resources, provincial scale, development model, resource development