Abstract: In a new era, in order to make Gannan's red cultural resources play a greater role in the revitalization and development of Gannan and other former central Soviet areas, highlight greater value and produce greater efficiency, it is necessary to innovate its marketing communication strategy. Based on the current situation of Gannan's red cultural resources, the principles and difficulties of market-oriented communication, this paper puts forward some strategies for Gannan's red cultural industry, such as enhancing the supply quality of cultural products, boosting the local red cultural industry with new technologies, creating Gannan's red cultural performance projects, extending the red cultural industry chain, strengthening the construction of Gannan's red cultural talents, and optimizing the allocation structure of human resources.

Key words: New era, Gannan red culture, Marketization, Communication strategy