Abstract: With the popularity of the novel Lost Horizon by James Hilton during the 20th century all over the world, Shangri-la, an image of paradise created in the novel, is well-known too. Yunnan has attracted more and more attention since one of the counties of Yunnan changed its name into Shangri-la according to the description of the location of it in the novel. Shangri-la somehow becomes the image of Yunnan, even the image of China. In fact, through the analysis of the novel, Shangri-la conveys the European dream and reflects their complex feelings to China since the masters of the paradise are the European and the local people are only Others in the novel.

Key words: Shangri-la, paradise, image of Yunnan, image of China