Discussion on the Maintenance and Improvement of Yunnan's Tourism Brand Image

Abstract

Abstract: In modern society, with the improvement of people's living standard, the tourism industry is becoming a sunrise industry with unlimited vitality and promising prospect. After years of development, Yunnan has built a number of brands well-known in China or even in the world. Be that as it may, there are still some problems, such as poor maintenance of the brand image, inadequate tapping of the brand potential. Only these problems are handled in an appropriate way, can Yunnan's tourism advance to a new level.

Key words: tourism, tourism brand, Yunnan's tourism, maintenance of brand image

CLC Number:

F592.7

Ba Chun. Discussion on the Maintenance and Improvement of Yunnan's Tourism Brand Image[J]. JOURNAL OF QUJING NORMAL UNIVERSITY, 2017, 36(2): 15-18.

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Discussion on the Maintenance and Improvement of Yunnan's Tourism Brand Image

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