Abstract: Online literature has achieved remarkable success in Yunnan. Integrating these high-quality works with Southeast Asian culture aligns perfectly with the strategic goal of positioning Yunnan as a radiation center for South and Southeast Asia drives the digital transformation of Yunnan's cultural industry. From a content dissemination perspective, “Chinese stories” blending Chinese culture with Southeast Asian elements are the most promising for regional export. For example, Zhou Zhou's science fiction novel The Sea Hunter's Log from Yunnan is a genre-blending work that combines oceanic sci-fi, adventure, and puzzle-solving, chronicling the history of China's Maritime Silk Road and the customs, folkways, and maritime culture of South and Southeast Asian countries along the route under Chinese cultural influence. Both in content and narrative technique, this work is well-suited for dissemination in Southeast Asia. Efforts are needed in building partnerships with local cultural companies, assembling translation teams for Southeast Asian languages, conducting precise market research, and achieving diversified IP dissemination to effectively promote Yunnan's online literature in Southeast Asia, thereby constructing a dedicated overseas dissemination pathway for Yunnan's online literature.

Key words: Yunnan's online literature, Southeast Asian Dissemination, Popular Narrative, The Sea Hunter's Log