Abstract: In the era of the comprehensive revitalization of rural areas and the deep integration of Digital China strategy, new quality productivity, as an advanced productivity state with the core connotation of technological revolutionary breakthrough, innovative allocation of production factors, and in-depth industrial transformation and upgrading, provides the core driving force and implementation framework for the digital transformation and upgrading of the “village competition” tourism industry by systematically reconstructing the development pattern of the “village competition” tourism industry. Focusing on the logic mechanism, strategic value and practice path of the digital intelligence transformation and upgrading of the “village competition” tourism industry enabled by the new quality productivity, the research reveals that the new quality productivity drives the transformation of the “village competition” tourism industry form from the traditional experience driven to the modern digital intelligence driven through the four-dimensional linkage mechanism of technology base reconstruction, data element driving, service experience upgrading, and industrial ecology synergy. The systematic empowerment of new productivity not only releases the economic potential of “village competition” tourism, but also builds a new momentum of high-quality rural development, reshapes the new pattern of urban-rural integration, innovates the new mode of rural governance, leads the new path of cultural inheritance and national soft power construction, and provides a core engine for Rural Revitalization and digital civilization construction.

Key words: new quality productivity, “village competition” tourism, industrial digital intelligence, transformation and upgrading