Abstract: Local culture is the incentive and critical approach to promoting rural vitalization.Qujing is the gateway to eastern Yunnan Province and a typical diaspora of different ethnic groups.Qujing has rich local cultural resources, among which, the fossils, Cuan Culture, Tongshang Culture, San Guo Culture, Red Culture, and folk culture have significant value for research and development.At present, local Qujing culture faces various problems including achieving less cultural inheritance and innovation, and not being well integrated with the related industries.By combining and exploiting various methods and channels, Qujing local culture can be refined and developed to promote the upgrade of the convergence of culture and industries.By doing so, rural vitalization can strengthen its foundation, activate its driving power, and clarify its path.The methods can also promote the high-quality development of the rural economy and help with the rural vitalization of Qujing.

Key words: local culture, Qujing rural vitalization, pathway