An Empirical Study of the Integrated Development of Flower Industry and Tourism Industry in Yunnan

Abstract

Abstract: The flower industry and tourism industry in Yunnan have the industrial basis for integrated development. Promoting the high-quality integrated development of the two industries is conducive to the optimization and upgrading of the regional industrial structure. Using the coupling coordination degree model, this paper measures the integration development level of flower industry and tourism industry in Yunnan Province, and points out that the integration development of the two industries has gone through the evolution process of primary integration → low integration → medium integration. The study further establishes the grey relational model, analyzes the development motivation of the integration of the two industries from four aspects of consumption demand, scientific and technological innovation, urbanization construction and policy support, and obtains the rank of relational degree: consumption demand (0.884)>urbanization construction (0.821)>policy support (0.792)>scientific and technological innovation. Finally, four modes of high-quality integrated development of flower industry and tourism industry are proposed.

Key words: flower industry, tourism, integration development, Yunnan

CLC Number:

SUN Liping, ZHOU Bingrou. An Empirical Study of the Integrated Development of Flower Industry and Tourism Industry in Yunnan[J]. Journal of Qujing Normal University, 2023, 42(3): 64-73.

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