Abstract: China's broadcasting and hosting art education has entered a historical development period. However, the political and ideological education in the art education hosted by Broadcasting is a weakness and difficulty in the reform and development of higher education in China. To a great extent, this has affected the overall and healthy development of the profession and ultimately the cultivation of excellent talents. Accurately understanding the core connotation and era requirements of the “political ideology” of art education hosted by the new era has become a fundamental issue for the development of professional education. The existing talent training programs in colleges and universities make political ideological education a kind of decoration, constructing a new “political ideological” connotation framework based on broadcasting and hosting art education, and under the new cognition, making broadcasting and hosting art education in China present a real meaning The new form of political ideology is a step that college professional education reform needs to take.

Key words: political ideology, broadcasting and hosting art education, contemporary presentation