SWOT Analysis and Countermeasure Research on the  Development of Sports Tourism Resources in Qujing City

Abstract

Abstract: At present, Qujing is striving to build an "International Plateau Sports City", and Qujing District won the 2019 National Sports Industry Demonstration Base.To develop the sports industry, It is necessary to develop a number of unique sports tourism resources to drive the development of the tourism industry.This article mainly analyzes the advantages, disadvantages, opportunities and challenges of the development of sports tourism resources in Qujing by SWOT analysis and literature.It is proposed that the development of sports tourism resources in Qujing City should focus on the integration of resources, and plan a batch of distinctive sports tourism boutique routes;Increase the holding of large-scale sports events and develop special sports tourism products;At the same time, pay attention to the development of online sports tourism resources;Increase the training of sports tourism talent resources and other countermeasures.

Key words: Qujing, Sports tourism, Resource development, SWOT analysis

CLC Number:

G899

Yan Ruiqin, Li Jingwen. SWOT Analysis and Countermeasure Research on the Development of Sports Tourism Resources in Qujing City[J]. JOURNAL OF QUJING NORMAL UNIVERSITY, 2020, 39(2): 71-75.

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SWOT Analysis and Countermeasure Research on the Development of Sports Tourism Resources in Qujing City

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