Abstract: In recent years, all parts of Qujing have taken advantage of their own industrial advantages to develop plateau sports tourism industry, and have successively developed tourism products that integrate sports and tourism, such as seaplane events, Pearl River source hiking events, etc. , the construction of the Plateau Sports and leisure characteristics of Malone old county town, culture + sports + tourism product pattern gradually emerged. However, there are still some drawbacks, such as slow development, imperfect product system and insufficient marketing and promotion. In view of this, this paper tries to discuss the ways to strengthen the sports tourism products in Qujing plateau from two aspects of perfecting the Product Development Strategy and marketing strategy.

Key words: Qujing, Highland sports tourism, Product development, Marketing strategy