Abstract: There is an internal logical relationship between sports tourism and cultural tourism integration. Plateau sports tourism is an important form of cultural tourism integration in Qujing. Taking “Qujing international plateau sports city of China” as the thinking, Qujing promoted the development of cultural tourism and plateau sports industry, carried out practice and exploration, and found a new way to promote the integration of culture and tourism with plateau sports tourism. However, there are still some problems, such as the lack of unified planning of related resources, the lack of brand formation of sports tourism, the single sports tourism products, and the lack of in-depth publicity and market development. Therefore, we should adhere to scientific planning, enhance brand influence, develop tourism products, and expand tourist market.

Key words: Sports tourism, Plateau sports tourism, Integration of literature and Tourism