Abstract: Since the 19th congress, general secretary of xi jinping stressed several times we have to firmly cultural self-confidence, culture is the soul of the nation. He put forward the objective and culture dissemination of cultural power helps Chinese excellent traditional culture protection and inheritance; His system to build cultural ecological pattern of thought and improve the mining, innovation creation thoughts help to enrich and develop the culture of xi content is discussed. Chinese excellent traditional culture is the foundation of xi jinping, cultural discourse, xi jinping, the cultural discourse is Chinese excellent traditional culture heritage and development in the new era of important theoretical results.

Key words: Xi jinping culture discourse, Chinese excellent traditional culture, Relationship, Think again