JOURNAL OF QUJING NORMAL UNIVERSITY ›› 2019, Vol. 38 ›› Issue (2): 28-32.

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Practical Analysis of Qujing's Construction of International Highland Sports City and Research on the Ways to Promote the Integration of Sports and Travel

Zang Guoshu   

  1. Study on Tourism Development of Qujing City Qujing Normal University,Qujing Yunnan 655011,China
  • Received:2018-11-06 Online:2019-03-26

Abstract: In 2016, after the goal of building Qujing into an international plateau sports city was put forward, Qujing has made many useful explorations on the integration of sports and tourism. It realizes the original idea of “transformation and leapfrog development”, strengthens the confidence of building “International Highland Sports City”, and demonstrates the determination, focus and perseverance of building “International Highland Sports City”. Qujing should promote the development of sports and tourism integration from four aspects: product system, service system, infrastructure and marketing.

Key words: International Plateau Sports City, Sports and Tourism Integration, Practical Path

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