Abstract: “Supply Side” is not only an economic terminology, but also a way of thinking. Considering the demand side of students’ growth, the connotation of college counselors occupational competence, as the main supply subject, should be improved in three aspects: the enhancement of especially appointed skills, the optimization of general skills and the development of core skills. In the process of evaluating the occupational competence development of college counselors, biased attribution should be avoided while rational attribution should be emphasized. Moreover, the balance and coordination between supply and demand should be promoted by scientific and technological advancement and self development.

Key words: supply-side, college counselors, occupational competence