Investigation on College Students Consumption of Sports Clothes in Quanzhou

Abstract

Abstract: College students’ frequency of doing sports, current consumption situation and values and brand loyalty are investigated through literature review, questionnaires and statistics based on their sports consumption in Quanzhou city. The results show that the college students do less physical exercise, consume diversely, have low brand loyalty and conservative consuming. Knowing the consuming trend of sports clothes will provide important information for the sports clothes manufacturers and guide the manufacturing pattern and way for the manufacturers.

Key words: university, college student, sports clothes, consumption

CLC Number:

G818.4

Han Chao. Investigation on College Students Consumption of Sports Clothes in Quanzhou[J]. JOURNAL OF QUJING NORMAL UNIVERSITY, 2016, 35(6): 115-117.

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Investigation on College Students Consumption of Sports Clothes in Quanzhou

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