关键词: 网络玄幻小说, 猫腻, 传统“俗文学”, 当代传承

Abstract: The reason why Mao Nuo's series of fantasy novels can stand out in the fierce online literature market is closely related to his contemporary inheritance of Classical Popular literature.He always puts the needs of readers first.He not only carefully extracts and frequently uses various exciting points, arranges imaginative and mysterious content, cleverly draws on classic martial arts stories, and timely adjusts the plot and character arrangement to write the story content that the general readers enjoy.He practices the aesthetic pursuit of “shallow language suitable for common people” through the setting of lengthy texts, frequent updates, dense and intricate plot arrangements, remarkable character shaping, and language characteristics that are highly characteristic of the internet era and entertaining.He showcases the emotional foundation of “words are the voice of the heart” through his depiction of the simple and genuine emotions of the world and his expression of his unique emotional understanding.He also satisfies readers' higher-level value needs through the value of “guiding the ignorant to adapt to the common”, bringing readers the spiritual call of idealism within the acceptable range of secular culture, thus successfully balancing the commercial and literary aspects of the work.The series of fantasy works by Mao Ni have made a stunning impact on the internet, which can be regarded as a direct confirmation of the contemporary cultural value of Classical popular literature.

Key words: Online fantasy Novels, Mao Ni, Classical popular literature, Contemporary Inheritance