滇西古镇旅游文化景区语言景观研究——以沙溪古镇和白沙古镇为例

曲靖师范学院学报 ›› 2025, Vol. 44 ›› Issue (2): 112-121.

滇西古镇旅游文化景区语言景观研究——以沙溪古镇和白沙古镇为例

黄昕瑶

云南师范大学文学院, 云南昆明 650500

收稿日期:2024-10-27 出版日期:2025-03-26 发布日期:2025-05-15
作者简介:黄昕瑶,云南师范大学文学院硕士研究生,主要从事中国少数民族语言(纳西语方向)研究。
基金资助:
云南省哲学社会科学规划重点项目“滇川藏纳西语与周边语言深度接触融合的调查研究”(ZD202313);云南师范大学2024年度研究生科研创新基金“区域类型学视角下大理双河四音格研究”(M-A114)。

The Linguistic Landscape of Tourism Cultural Scenic Areas in Ancient Towns of Western Yunnan: A Case Study of Shaxi Ancient Town and Baisha Ancient Town

HUANG Xinyao

School of Chinese Language and Literature, Yunnan Normal University, Kunming Yunnan 650500, China

Received:2024-10-27 Published:2025-03-26 Online:2025-05-15

摘要/Abstract

摘要： 采用田野调查、定量研究等方法着眼分析云南省两个著名的古镇景点——沙溪古镇和白沙古镇的语言景观,对两个案例地语言景观中商店标牌的语言使用状况做了抽样调查并进行多维度对比。研究发现,作为云南滇西旅游景点中开发时间较晚且具有代表性的古镇景点,二者既有共性又各自凸显其鲜明的个性:共性在于两地语言景观都倾向于使用不同种类的语言以满足当地经营的需要;个性表现在会因所处不同的地理、文化环境,导致其选择第一顺序语言发生改变。

关键词: 沙溪古镇, 白沙古镇, 语言景观, 语言规范

Abstract: This paper employs field investigation and quantitative research methods to analyze the linguistic landscapes of two famous ancient town attractions in Yunnan—Shaxi Ancient Town and Baisha Ancient Town. A sampling survey was conducted on the language use of store signs in the linguistic landscapes of these two case study sites, followed by a multi-dimensional comparison. The study reveals that as later-developed and representative ancient town attractions in the tourism destinations of Western Yunnan, both towns share commonalities as well as exhibit distinct characteristics. The commonality lies in the tendency of both linguistic landscapes to use various languages to meet the needs of local businesses. The individuality is reflected in the change of the primary language used, which is influenced by their respective geographical and cultural environments.

Key words: Shaxi Ancient Town, Baisha Ancient Town, linguistic landscape, language norms

中图分类号:

H179

黄昕瑶. 滇西古镇旅游文化景区语言景观研究——以沙溪古镇和白沙古镇为例[J]. 曲靖师范学院学报, 2025, 44(2): 112-121.

HUANG Xinyao. The Linguistic Landscape of Tourism Cultural Scenic Areas in Ancient Towns of Western Yunnan: A Case Study of Shaxi Ancient Town and Baisha Ancient Town[J]. Journal of Qujing Normal University, 2025, 44(2): 112-121.