关键词: 乡村振兴, 纳西族, 语言景观, 语言传承, 语言变迁

Abstract: Anle Group 2 is a typical multi-ethnic mixed and symbiotic village of Naxi, Han, Tibetan and other ethnic groups. Under the background of rural revitalization, Anle Group 2 has vigorously developed the agritainment economy, created a beautiful picture of multi-ethnic communication and thriving life, and become a model for the revitalization of villages and villages around the ancient city of the Old Town of Lijiang. The prosperous development of its rural tourism economy has not only profoundly influenced the lifestyle of local residents, but also brought significant changes to their language life. From the perspective of rural revitalization, the paper uses questionnaire and in-depth interviews to conduct an in-depth analysis of the language life performance, characteristics, and formation mechanisms of the Anle group. A focused investigation into the language ability, language choice, language attitude, and village language landscape of residents in Anle Group 2, found that under the background of rural revitalization, their language inheritance and changes reflect the following characteristics. Firstly, there are gender and intergenerational differences in mother tongue inheritance, the inheritance of mother tongue has been neglected for a period of time, and there is a strong awareness of ethnic language and cultural resources in the language landscape. Secondly, language changes exhibit the characteristics of “coexistence of two languages and universal advancement leading to regression”, the intergenerational differences in language communication are gradually becoming significant, and the development of rural economy brings new linguistic vitality. The main reason for the formation of existing language life is that the development of rural tourism economy has promoted the diversified development of language life; national cultural pride is the cornerstone of the development and inheritance of the mother tongue; school education is not only a means of improving language proficiency, but also a booster for mother tongue inheritance; and that the profound historical and cultural accumulation is a key factor in using Chinese as a language.

Key words: rural revitalization, Naxi minority, language landscape, language inheritance, change of language