关键词: 云南, 体育旅游, 民族体育旅游, 策略

Abstract: Sports tourism is an important guarantee for the transformation and upgrading of tourism in Yunnan, and sports tourism of ethnic groups in Yunnan is the key to the development of its characteristic sports tourism.The analysis of market structure and the development status of sports tourism of ethnic groups in recent years reveals that sports tourism of ethnic groups in Yunnan has a good development prospect, but the sports tourism industry of ethnic groups has not been paid attention; leisure and entertainment projects are the future development direction of sports tourism of ethnic groups; the integration degree of sports of ethnic groups and tourism is low, the supply capacity is insufficient, and the industrialization of the sports tourism needs speeding up; the commercialization and productization should be promoted; the value and connotation of the sports should be deeply excavated according to the change of market structure; the informatization process should be promoted; and talents are cultivated to improve service and other development strategies are proposed in order to provide scientific reference for the development of Yunn an national sports tourism.

Key words: Yunnan, sports tourism, sports tourism of ethnic groups, strategy