关键词: 文化, 动画, 型神, 民族性, 传播

Abstract: The connotation of some domestic animated films and their embodiment on the screen fail to match well. Consequently, the national culture can not be effectively transmitted in animation films and the audience are lost, which is unfavorable for the national cultural inheritance. In the animation, “national culture-oriented” must be bore in mind, “type” and “spirit” of Chinese people be considered comprehensively so as to create excellent animation films with national culture characteristics and to the taste of the Chinese people.

Key words: culture, animation, type and spirit, nationality, communication