Investigation and Analysis of Status Quo of Sports Tourism Developmentin Qujing and Countermeasures

Abstract

Abstract: This paper aims at proposing corresponding countermeasures by analyzing the effect factors of sports tourism development in Qujing based on literature reviews, questionnaire, interview and data statistics. Findings reveal that tourists' income level restricts their participation in sports tourism, and there exist some differences among different ages, genders in terms of the selection of sports tourism projects and time. The level of sports tourism service in Qujing influences the satisfaction of tourists. To promote the rapid development of the sports tourism industry in Qujing, the government should give full play to the advantages of tourism resources, strengthen sports tourism publicity and implement the talent development strategy of sports tourism.

Key words: Sports tourism, Current situation, Qujing city

CLC Number:

G80-05|F592.7

Lin Jingbo. Investigation and Analysis of Status Quo of Sports Tourism Developmentin Qujing and Countermeasures[J]. JOURNAL OF QUJING NORMAL UNIVERSITY, 2018, 37(3): 94-97.

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Investigation and Analysis of Status Quo of Sports Tourism Developmentin Qujing and Countermeasures

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