Journal of Qujing Normal University ›› 2026, Vol. 45 ›› Issue (4): 96-102.

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Language Accommodation of Ethnic Tourism from Perspective of Forging Strong Sense of Community for Chinese Nation

WANG Yan   

  1. School of Humanities,Qujing Normal University,Qujing Yunnan 655011,China
  • Received:2025-07-15 Online:2026-07-26 Published:2026-07-07

Abstract: The field research of multiple ethnic tourism communities found that people of ethnic groups are actively adapting their language behaviors to the actual needs,with the increasing frequency of code switch and the language patterns in a new trend. The specific manifestations of language adaptation are not only affected by external social factors,but also closely related to the people's internal motivations. Therefore,some suggestions are proposed for the promotion of language accommodation in ethnic tourism communities and as references for related research in ethnic regions in hope of forging strong sense of community for Chinese nation, from perspectives of economic and technological development, bilingual language strategy implementation,Internet language governance and the promotion of ethnic minority cultural modernization.

Key words: community for Chinese nation, language accommodation, ethnic tourism

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