关键词: 新媒体, 环境, 营销策划, 课程改革

Abstract: With the expanding demand for marketing planning talents in society, it is the reform direction of marketing planning courses in Colleges and universities to cultivate more practical talents.The marketing curriculum system under the traditional media environment reflects that it is difficult for students to master data, to analyze data, and to bring about the disadvantages of competitors and arbitrary strategy establishment.The emergence of new media operating environment has brought new breakthroughs to the practice and inspection of planning.Developing the project curriculum design system with the development of students'post ability as the main line can solve the problem of students' low planning ability to a greater extent.

Key words: new media, environment, Marketing Planning, Curriculum Revolution