多模态话语分析理论在《小时代》话语分析中的应用研究

曲靖师范学院学报 ›› 2017, Vol. 36 ›› Issue (2): 106-109.

多模态话语分析理论在《小时代》话语分析中的应用研究

袁锋,袁思琦

曲靖市第一中学 ,云南曲靖 655000

收稿日期:2016-10-14 出版日期:2017-03-26
作者简介:袁锋,曲靖市第一中学高级教师,主要从事英语教学和语言分析研究。

A Case Study of Applying MDA in Analyzing the Discourse in Tiny Times　

Yuan Feng ,Yuan Siqi

Qujing No.1 Middle School, Qujing Yunnan 655000, P. R. ChinaA

Received:2016-10-14 Published:2017-03-26

摘要/Abstract

摘要： 根据韩礼德的系统功能语法和可视语法理论,新媒体话语中的意象、声音、颜色和其它语言手段参与意义表达。在电影画报《小时代》中,文字和图像具有概念、人际和文本功能,体现了具象、交互和语篇意义,揭示了画报通过应用语言和可视符号来建构意义和功能完整的语篇,实现了广告的劝说功能。

关键词: 多模态话语分析理论, 电影海报语篇, 系统功能语法, 可视语法

Abstract: Multimodal Discourse Analysis (MDA) is, essentially a new theory framework and research method for discourse analysis. Based on Halliday's Systemic Functional Linguistics (SFL) and Visual Grammar, images, sounds, colors and other semiotic resources new media discourseall contnbute to the expression of meaning.In the film pictorial Tiny Times, its words and pictures have ideational, interpersonal and textual functions and indicate representational, interactive and compositional meanings. Accordingly, the film pictorial thereby achieves the best persuasive effect of advertising through constructing a complete discourse of both language and visual signs.

Key words: MDA, filmic posters discourse, Systemic Functional Grammar, Visual Grammar

中图分类号:

H207.351

袁锋,袁思琦. 多模态话语分析理论在《小时代》话语分析中的应用研究[J]. 曲靖师范学院学报, 2017, 36(2): 106-109.

Yuan Feng ,Yuan Siqi. A Case Study of Applying MDA in Analyzing the Discourse in Tiny Times　[J]. JOURNAL OF QUJING NORMAL UNIVERSITY, 2017, 36(2): 106-109.