关键词: 曲靖城市文化形象, 策略, 建构, 麒麟, 爨文化, 城市景观

Abstract: The cultural image of the city cannot be ignored in the construction of the city. Construing the cultural image of the city calls for the inheritance of the history and culture tradition, keeping the cultural memory of the city image, taking “Qilin” as the starting point of the culture memory and advocating the “Cuan culture” so that the locality of the city image can be created.

Key words: culture image of Qujing, strategy, construing, Qulin, Cuan culture, city landscape