关键词: 《黑神话:悟空》, 游戏产业, 文化海外传播, 价值观

Abstract: As a digital media, Black Myth: Wukong integrates advanced digital technology to achieve globalised industrial income generation！ As a cultural product, it highlights the aesthetic heritage of Chinese culture to the world. Through the return of the narrative right of ‘Journey to the West’ and the embedding of Chinese aesthetics in the game, it allows the users to reach a high-quality traditional Chinese cultural cognition. And as a consciousness carrier, it carries the factor of traditional Chinese culture to the world users through the medium of the game. Through the interpretation of religious symbols, philosophical thinking on ‘destiny’, and value orientation, it enables the overseas dissemination of the game to reach value recognition. Industry is the information that can be accepted quickly, culture is the subtle change, and values are the consciousness that touches the mind. Through the three dimensions of industry, culture and values, Black Myth: Goku plays an important role in overseas cultural communication and builds a powerful communication system to convey values to the world.

Key words: Black Myth: Wukong, game industry, overseas dissemination of culture, value