曲靖师范学院学报 ›› 2026, Vol. 45 ›› Issue (3): 55-60.

• 文艺学研究 • 上一篇    下一篇

影视语言传播对国家认同影响的生成逻辑

朱腾   

  1. 云南师范大学 传媒学院,云南 昆明 650500
  • 收稿日期:2026-01-04 出版日期:2026-05-26 发布日期:2026-06-23
  • 作者简介:朱 腾,云南师范大学传媒学院讲师,马来西亚北方大学博士研究生,主要从事媒体语言与公共关系研究。

Image Interpretation - Ritual Interaction - Visual Persuasion: The Generative Logic of the Influence of Film and Television Language Communication on National Identity

ZHU Teng   

  1. School of Media,Yunnan Normal University,Kunming Yunnan 650500,China
  • Received:2026-01-04 Published:2026-05-26 Online:2026-06-23

摘要: 影视语言符号是一种具有视觉说服功能和高辨识度的叙事符号,通过画面和场景的展现形成视觉识别,引导和影响认知,进而塑造深层次的价值理念。影视传播是一种具有深层影响力的传播行为,对国家认同的建构具有特殊作用。国家认知属于政治传播的范畴,本身具有高度的抽象性,是一个宏观而庞大的理论体系。影视语言传播立足于艺术的视角,用“去政治化”的带有美学意味的影像进行政治释义。强烈的叙事性和代入感营造的仪式氛围所产生的互动深化了语义的接受,从而帮助受众建立正确的历史观、政治观和文化观,产生正向的影响效应。

关键词: 影视语言传播, 国家认同, 生成逻辑

Abstract: Film and television language symbols are kind of narrative symbol with visual persuasion function and high recognition. It forms visual identification through the presentation of images and scenes, guides and influences cognition, and then shapes deep-seated value concepts. As an important factor influencing the formation of the subject's values and the construction of national identity, the act of film and television communication plays an important role that cannot be ignored. National cognition belongs to the category of political communication, which is highly abstract and a macroscopic and huge theoretical system. Film and television language communication is based on the perspective of art, using ‘depoliticized’ images with aesthetic meaning to interpret politics. The interaction generated by the ritual atmosphere created by the strong narrative and sense of immersion deepens the acceptance of semantics, thus helping the audience to establish a correct view of history, politics and culture, and generating a positive influence.

Key words: Film and television language communication, National identity, Generative logic

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