关键词: 中国影视剧, 泰国留学生, 传播意愿, 提升路径

Abstract: Currently, the dissemination of Chinese culture has become an important component and a key pathway for building China's cultural “soft power” in the new era. Based on a survey of Thai students watching Chinese films and TV dramas, using these works as multimodal learning resources has a certain positive effect on improving Chinese proficiency, deepening a sense of Chinese cultural identity, and promoting intercultural adaptation among international students with different language levels. However, due to various factors, Thai international students have shown average willingness to spread these works. Therefore, multiple forces are gathered and multidimensional measures are taken to strengthen the willingness of Thai students to spread Chinese culture overseas, enhance the international recognition of Chinese culture, and promote Chinese culture “go global”.

Key words: Chinese films and TV dramas, Thai students in China, willingness to communicate, path of improvement