关键词: 云南文化, 国际汉语教学, “一带一路”, 国际传播

Abstract: The perceptions and interpretations of China's Belt and Road Initiative among people in different countries along the routes vary widely due to differences in cognition, attitudes, cultural backgrounds, and values. Misunderstandings about China's image among some international communities have seriously hindered the achievement of mutual understanding and the progress of international exchange and cooperation. Yunnan is the only province in China that connects both the “Belt” and the “Road,” boasting multiple advantages in geography, transportation, culture, and language. The international dissemination of Yunnan's local culture is a strategic necessity for promoting Chinese culture globally and enhancing the nation's soft power. From the perspective of International Chinese Language Education, the global promotion of local culture holds unique advantages over other forms of cultural transmission. Key areas for Yunnan's cultural internationalization—“Ethnic Cultures,” “Culinary Culture,” “Tourism Culture,” and “Economic and Trade Culture”—are identified, and strategies for promoting Yunnan's culture both within the field of Teaching Chinese as a Foreign Language in China and through overseas Chinese education are studied.

Key words: Yunnan culture, international Chinese language education, Belt and Rood Initiative, international dissemination