关键词: 《哪吒之魔童闹海》, 文化“出海”, 国际传播, 时代要义

Abstract: The Chinese animation Nezha 2 has ranked among the top five in movie history at the global box office and has been widely popular overseas, making it an exemplary case of Chinese outstanding traditional culture successfully “going to sea”. This achievement profoundly interprets the meaning of “culture going to sea”: a practical response to the “theory of clash of civilizations”, a proactive pursuit of building a community of human destiny, a contemporary demand for the implementation of a high level of opening up to the outside world, and an intrinsic requirement for the activation of the vitality of traditional culture. However, Chinese culture is still facing significant challenges, including the dilemma of “cultural discount” in cross-cultural communication, the risks of communication and security in the digital age, as well as the interfering constraints of geopolitical factors. These challenges can be coped to promote Chinese culture to go overseas and realize its “splendor” by making concerted efforts in four key dimensions: firstly, making use of the strategy of cultural translation and innovating the mode of narrative expression lowesr the cultural barriers and enhances the attractiveness; secondly, cutting-edge network technology is developed and an independent international media platform is built to grasp the initiative of digital communication; thirdly, improving agenda-setting ability and solving geopolitical dilemmas enhance the right of international discourse; and fourthly, improving the intellectual property protection system and strengthening publicity and education provides a solid guarantee for cultural innovation and going to the sea.

Key words: Ne Zha 2, culture going to sea, international communication, essence of the times