关键词: 市场营销, 网络营销, 乡村旅游, 策略

Abstract: The advent of the Internet era is profoundly affecting all industries and the changes of industry. As a choice of relaxation, tourism has also been experiencing a lot of strategic changes under the influence of Internet technology. Internet marketing has been a big part of the travel marketing process, and it has to be taken seriously. At present, Qujing is developing country tourism energetically, and its tourism development has begun to take shape. But its online marketing is a weak link, which can be demonstrated from three aspects: first, the deficiency of investment fund; second, the deficient content; third, the incomplete function. This paper holds that network marketing is mainly to solve three problems of tourism activities: attention, easy to purchase and wide spread, and the main channels of spreading are websites, searching engine, forum, Wechat, weblog, blog and APP, etc. However, network marketing should not only be limited to one carrier or channel, there should be a variety of channels for integrated marketing, and it can also combine traditional media with Internet media.

Key words: Marketing Management, Internet marketing, rural tourism, strategy