曲靖师范学院学报 ›› 2016, Vol. 35 ›› Issue (6): 109-111.

• 体育研究 • 上一篇    下一篇

“互联网+体育用品购物”对大学生体育锻炼的影响

王浩   

  1. 曲靖师范学院 教师教育学院 ,云南 曲靖 655011
  • 收稿日期:2016-07-15 出版日期:2016-11-26
  • 作者简介:王 浩,曲靖师范学院教师教育学院副教授,主要从事体育教育训练学研究.

Influence of “Internet+ Sports Goods Shopping” on College Students’ Physical Training

Wang Hao   

  1. School of Teacher Education, Qujing Normal University, Qujing Yunnan 655011, P. R.China
  • Received:2016-07-15 Published:2016-11-26

摘要: “互联网+”是在信息化背景下与传统行业结合起来形成的新领域下的新生态适应性产物,其嫁接式的多样性促进了各领域的融合性和拓展性. “互联网+体育用品购物”可满足大学生体育锻炼多方面的需求,进一步促使其形成良好的体育锻炼行为和习惯.从“互联网+体育用品购物”的视角全面分析其影响大学生参与体育锻炼的因素,结合购物现状提出促进大学生积极参与体育锻炼的对策.

关键词: 互联网+, 体育用品, 网络购物, 体育锻炼

Abstract: The “Internet +” is a new product in the new field of ecological adaptability combined with traditional industries to promote all areas of integration and development by the diversity of the grafted type under the background of informalization. “Internet+ sports goods shopping” can meet the various needs of college students’ physical exercises, further promote the formation of good habits and physical exercise behavior.

Key words: Internet+, sports goods, online shopping, physical exercise

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