曲靖师范学院学报 ›› 2018, Vol. 37 ›› Issue (6): 100-103.

• 体育研究 • 上一篇    下一篇

高原特色体育产业发展途径研究

晏瑞琴   

  1. 曲靖师范学院 体育学院,云南 曲靖 655011
  • 收稿日期:2018-05-07 出版日期:2018-11-26
  • 作者简介:晏瑞琴,曲靖师范学院体育学院副教授,主要从事体育教学、体育产业研究.

Research on the Development Way of Plateau Characteristic Sports Industry

Yan Ruiqin   

  1. School of Physical Education, Qujing Normal University, Qujing Yunnan 655011,China
  • Received:2018-05-07 Published:2018-11-26

摘要: 当前,正是体育产业转型发展的黄金时期,高原民族地区的体育产业发展任重而道远.通过对高原特色体育产业的发展途径进行分析,探索高原地区特色体育产业发展的路径,提出发展高原特色体育产业的发展要重点发展民族地区的体育旅游业,让区域形成地方特色;利用高原训练、赛事、民族节庆,促进高原体育产业多元发展;打造高原特色体育休闲度假村镇,促进高原地区产业转型升级;充分利用高原体育产业与“一带一路”经济发展战略融合发展的优势,加快高原特色体育产业的形成,使高原体育旅游独具特色,逐渐成为云南经济发展的新的增长点.

关键词: 高原, 特色, 体育产业, 体育旅游

Abstract: At present, it is the golden period of sports industry transformation and development, and the development of sports industry in plateau ethnic minority areas has a long way to go. This paper analyzes the development ways of the plateau characteristic sports industry, explores the development path of the plateau characteristic sports industry, and puts forward that the development of the plateau characteristic sports industry should focus on the development of sports tourism in minority areas, so that the region can be formed local characteristics. he development of plateau characteristic sports industry has been accelerated by integrating the development of plateau sports industry and the “The Belt and Road Initiative” economic development strategy which has made the plateau sports tourism unique and has gradually become a new growth point of Yunnan's economic development.

Key words: plateau, features, The sports industry, Sports tourism

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